Intermediate | SMall business

Note: This course is taught as an adjunct to, or in combination with, Marketing for Small Business and is delivered over a single three-hour session.

Click here to enrol in this course

Overview

The business world is changing rapidly and nowhere is that change more evident than in the rise of the Internet as a medium for marketing, sales and brand building. While some Australian businesses have embraced the Internet, others have been slow to use this medium in the belief that it could detract from their traditional business model. Sadly, many have left their run late allowing others to occupy a portion of cyberspace that should be theirs. This course, an adjunct to our course on Marketing for Small Business, will demystify the Internet and show you how you can use it to grow your business at very little cost.

Goals

This is a practical course offered by a qualified trainer. Participants will be given step-by-step guidance on the fundamental principles of Internet marketing including how to build an effective website or modify an existing one so that it becomes an efficient marketing tool for your business. Participants will also learn how to use social media to drive business, increase sales and create brand loyalty.

Through instruction as well as guided exercises you will learn how to

  • Develop an effective internet strategy for your business that will increase your profitability
  • Use the tools you need for increasing your visibility on the Internet
  • Use social media to increase your customer base and build your brand
  • Serve a global market for your product or service
  • Develop a brief that you can give a professional designer that will enable you to be in control of your website development.

Outcomes

On completion of this course, participants will be able to develop and implement an effective Internet strategy for their business and have the knowledge and confidence to explore further on their own

Requirements

This course is designed for small business owners and those who are considering starting their own business. Participants will need to have functional use of a computer including access to the Internet as well as writing skills.

Computers will not be used in class, but participants should bring a pen and paper.

Participants will also be expected to have a knowledge of their industry as well as government regulations that affect their industry.

Evaluation

Activities, based on templates provided, are designed to assist participants in the development of a business marketing strategy relevant to their own situation.

Note: This unit is offered as part of the Marketing for Small Business course and also as a stand-alone unit. The ‘lite’ version of Marketing for Small Business does not include this unit.

Following completion of this course, participants may wish to consider our more detailed courses on Using Social media for Business as well as Blogging for Business.

Course Materials

This course is presented over one three-hour learning session that provides opportunities for face-to-face mentoring by a qualified Australian trainer.

Course materials consist of

  • Detailed course reference manual with guided activities and discussion
  • On screen presentation
  • Templates for research and planning

All course material will be available on the trainer’s website for download. Participants will be provided with links that will enable them to access all materials.

Topics in brief

The importance having an Internet strategy and how to design and implement one

How Australians are using the Internet, how the Internet is being developed to provide a higher level of customer service than can be achieved through traditional channels; how the Internet has leveled the playing field and allows even small companies to claim a global presence.

Making your website user friendly

How to design a website for optimum visibility and as a platform for sales, what is important and what is not, how to measure your visibility on the web, how search engines are an important marketing tool and how you can use them to your advantage.

Social media as a business tool

How businesses are building customer loyalty through the social media; targeted advertising through social media, how to use email lists to broadcast special offers and keep ahead of the market.

All this and much more…

 

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