Posts Tagged ‘strategy’
Twelve reasons for having an Internet strategy for your business
Since commercial Internet burst upon us in the mid nineteen-nineties, most businesses have come to recognize the importance of the Internet to their business model. The Internet is both a communication tool as well as a marketing and sales tool …
Vision statements and mission statements
Vision statements and mission statements – what’s the difference?
In two of my courses (Blogging for Business and Marketing for Small Business) we discuss the role of vision statements and mission statements and it appears from those discussions that some …
Business and the social media
The social media is growing in its importance to business
Intuitively, we are all aware of the growing interest of the business community in social media. You only have to look at Facebook to understand this. So the results of …
Using mind maps to plan a writing project
Before you can start writing, you have to know what you are going to write about. For a project of any length and substance you would normally start with the design aspect of writing. This involves defining our purpose and …
Strategies for social networking
The development of Web 2.0 which allows users to build their own web content, combined with the convergence of web and mobile phone technologies has produced an explosion in the number of people who are involved in the social networking …
Social media is becoming an important business tool
The Facebook phenomenon has impressed all of us. What started out as a social site for college friends to keep in touch with one another has now become an indispensable business tool. While many companies “know” they have to have …
