Posts Tagged ‘strategy’

Twelve reasons for having an Internet strategy for your business

Internet strategySince commercial Internet burst upon us in the mid nineteen-nineties, most businesses have come to recognize the importance of the Internet to their business model. The Internet is both a communication tool as well as a marketing and sales tool …

Vision statements and mission statements

Vision statements and mission statements – what’s the difference?

From vision to mission

The mission and the vision

In two of my courses (Blogging for Business and Marketing for Small Business) we discuss the role of vision statements and mission statements and it appears …

Business and the social media

The  social media is growing in its importance to business

The Yellow Social Media Report

The Yellow Social Media Report 2012 : Click for website

Intuitively, we are all aware of the growing interest of the business community in social media. You only have to …

Using mind maps to plan a writing project

Before you can start writing, you have to know what you are going to write about. For a project of any length and substance you would normally start with the design aspect of writing. This involves defining our purpose and …

Strategies for social networking

The development of Web 2.0 which allows users to build their own web content, combined with the convergence of web and mobile phone technologies has produced an explosion in the number of people who are involved in the social networking …

Social media is becoming an important business tool

The Facebook phenomenon has impressed all of us. What started out as a social site for college friends to keep in touch with one another has now become an indispensable business tool. While many companies “know” they have to have …

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