Posts Tagged ‘communication’
Make your website an effective marketing tool
Nine rules to remember if you want your website to be an effective marketing tool
From our ‘Marketing for Small Business’ course and training manual, Chapter 3 – The growing importance of online marketing
When people visit your website, it …
Use and abuse of email
It is hard to imagine life without email, yet just fifteen years ago in the mid 1990s, email was still a novelty. Email has become pervasive and yet it has also become pernicious. It is worth spending some time looking …
An introduction to electronic publishing
FREE EBOOK AVAILABLE FOR DOWNLOAD
Finally, after many months we have got our bookshop up and running and over the next few weeks we will be adding the course titles. In the process of reorganisation we are reviewing and updating …
Blogging can help you build your online brand
Put in its simplest form:
‘A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.”[1]
A blog (a contraction of …
In writing, quality counts
We have already noted that standards of written English are poor in many parts of the English-speaking world and that mastery of writing is an essential ingredient in building a successful business career.
Within an organisation, the quality of your …
The need for advanced English writing skills has never been greater
In today’s information economy, writing good English has never been so important. And as business has gone global, being able to write for an international audience that crosses both national as well as cultural boundaries adds a further dimension to …
The importance of understanding your audience
From Effective Writing – combining creativity with productivity
Workplace writing is a genre that stands on its own. The underlying concept of effective workplace writing – whether it is in a commercial office, an educational institution or government – is …
The communications strategy
From Effective business writing, workingwithwords.com.au
In business writing, the communications strategy is part of the planning process.
There are usually three distinct parts to a communications strategy:
(1) Writing the message
(2) Delivery of the message and
(3) Monitoring your …
Audience and stakeholder analysis
Audience analysis is an important concept in many writing forms but especially in business writing. Audience analysis is about understanding your readers; what they need to know and how best to influence them – how might they best be persuaded? …
White slavery
Reza comes from the province of Zambales in the Philippines. Her home is a small town just north of the Subic Bay Freeport. She is 29 years old but no longer working. She is seeking to recover from tuberculosis which …
Converting PowerPoint to video
With social networking and especially blogging, becoming so popular these days, many people want to add PowerPoint presentations to their websites. If you are using a collaborative space to work on a presentation with colleagues, then uploading a PowerPoint presentation …
Strategies for social networking
The development of Web 2.0 which allows users to build their own web content, combined with the convergence of web and mobile phone technologies has produced an explosion in the number of people who are involved in the social networking …
Social media is becoming an important business tool
The Facebook phenomenon has impressed all of us. What started out as a social site for college friends to keep in touch with one another has now become an indispensable business tool. While many companies “know” they have to have …
