Posts Tagged ‘branding’
Social networking for business
Some thoughts on social networking strategies for business
Social networking is not just for keeping in touch with friends. These days enterprises—from major companies to small businesses are increasingly incorporating social networking into their own business strategies. Looking at how …
Vision statements and mission statements
Vision statements and mission statements – what’s the difference?
In two of my courses (Blogging for Business and Marketing for Small Business) we discuss the role of vision statements and mission statements and it appears from those discussions that some …
Business and the social media
The social media is growing in its importance to business
Intuitively, we are all aware of the growing interest of the business community in social media. You only have to look at Facebook to understand this. So the results of …
Cooperative blogging
The group that blogs together, flogs together
I am often asked by independent writers as to how they should market their books. Even those that publish through commercial publishing houses such as Amazon and Smashwords appear uncertain as to how …
Blogging can help you build your online brand
Put in its simplest form:
‘A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.”[1]
A blog (a contraction of …
Strategies for social networking
The development of Web 2.0 which allows users to build their own web content, combined with the convergence of web and mobile phone technologies has produced an explosion in the number of people who are involved in the social networking …
Social media is becoming an important business tool
The Facebook phenomenon has impressed all of us. What started out as a social site for college friends to keep in touch with one another has now become an indispensable business tool. While many companies “know” they have to have …
