Posts Tagged ‘branding’

What do we mean by effective writing?

Extract from the preliminary section of Word Power

Word Power

Word Power

Good and effective communication skills can be acquired by anyone with a little effort

Workplace writing is based around effective communication. It has a planned structure, is written in clear …

Don’t let Facebook ruin your career

The importance of personal branding

So you’ve just graduated with a Ph.D. in neuroscience from an Ivy League university, bought yourself an expensive suit and have polished up that resume so it shines like the sun. You are clearly ready

Is social media shaping the face of online marketing?

Lots of companies look to online methods to get their brands known. They try different tactics to get their target audience to notice them, and one of these is social media. It has evolved from being a soundboard for personal …

What is the real story of online training?

Increasingly we are seeing training courses move online. We are bombarded with offers to attend webinars – some free, others quite expensive – and even universities and colleges such as TAFE sector are seeking to cut costs and reach more …

Social networking for business

Some thoughts on social networking strategies for business

Social networking is not just for keeping in touch with friends. These days enterprises—from major companies to small businesses are increasingly incorporating social networking into their own business strategies. Looking at how …

Vision statements and mission statements

Vision statements and mission statements – what’s the difference?

From vision to mission

The mission and the vision

In two of my courses (Blogging for Business and Marketing for Small Business) we discuss the role of vision statements and mission statements and it appears …

Business and the social media

The  social media is growing in its importance to business

The Yellow Social Media Report

The Yellow Social Media Report 2012 : Click for website

Intuitively, we are all aware of the growing interest of the business community in social media. You only have to …

Cooperative blogging

The group that blogs together, flogs together

Working with Words

The author's embryonic attempt at a cooperative blog

I am often asked by independent writers as to how they should market their books. Even those that publish through commercial publishing houses such as …

Blogging can help you build your online brand

Put in its simplest form:

‘A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.”[1]

A blog (a contraction of …

Strategies for social networking

The development of Web 2.0 which allows users to build their own web content, combined with the convergence of web and mobile phone technologies has produced an explosion in the number of people who are involved in the social networking …

Social media is becoming an important business tool

The Facebook phenomenon has impressed all of us. What started out as a social site for college friends to keep in touch with one another has now become an indispensable business tool. While many companies “know” they have to have …

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